Post by stacyceathes on Apr 29, 2018 19:56:50 GMT
As an entrepreneur, you probably understand the importance of using digital marketing to build awareness and draw customers. But chances are it’s not your area of expertise or a top priority as you attend to day-to-day business.
If you’re bewildered by digital marketing, you aren’t alone. A 2013 survey of small business owners and marketers by email marketing firm AWeber found that 29% of those surveyed say they’re overwhelmed by online marketing. And even those more comfortable with digital marketing may not be using it to its full potential: According to the survey, 60% of participants say they’re better at using certain channels more than others.
How can you bring your digital marketing efforts up to speed, so you’re fully using this valuable channel to generate leads and grow your customer base? Here are four helpful practices.
If you’re bewildered by digital marketing, you aren’t alone. A 2013 survey of small business owners and marketers by email marketing firm AWeber found that 29% of those surveyed say they’re overwhelmed by online marketing. And even those more comfortable with digital marketing may not be using it to its full potential: According to the survey, 60% of participants say they’re better at using certain channels more than others.
How can you bring your digital marketing efforts up to speed, so you’re fully using this valuable channel to generate leads and grow your customer base? Here are four helpful practices.