Post by jacknatches on Dec 3, 2017 16:21:30 GMT
Google Rank Tip #1 - Keyword Phrases (aka Give Your Page a Subject)
A keyword phrase is the words you think someone is most likely to put into a search engine to find your content - basically what you think the subject of your page would be according to Google. You could put a lot of energy into keyword phrases alone and improve your site ranking. Your keyword phrase should obviously appear somewhere in your content, preferably in the first paragraph or so. "This is an article about X, Y, or Z." Don't overdo it, and don't make it look unnatural. If it looks spammy, it probably is.
Again, the point here is to speak like a human and just use the words that humans are most likely to use when searching for a page about your topic. Telling people what they're about to read is helpful.
Making a word salad to cram in keyword phrases is not.
If you were searching for your own website, what keyword phrase would you type into Google for each page? Would you look for super fast widgets? Would you look for cooking with widgets? Try searching Google for that phrase. Did you get a lot of results?
Was the content what you expected to find? It may be helpful to get a different perspective. Ask someone else to read your page and suggest what they think your keyword phrase might be. You can also check Google Trends to see if one phrase is starting to gain popularity.
Try to stick to one key subject per page. That doesn't mean you should write stilted text or use odd phrases to keep your subject narrow. Your subject can be broad. Just don't put a bunch of random and unrelated content together. Clear writing is both easier to search and easier to read. Don't be afraid to be really long and detailed with that subject, so long as you start with the big ideas first and get into the weeds further down the page. In journalism, they call this the "inverted pyramid" style.
A keyword phrase is the words you think someone is most likely to put into a search engine to find your content - basically what you think the subject of your page would be according to Google. You could put a lot of energy into keyword phrases alone and improve your site ranking. Your keyword phrase should obviously appear somewhere in your content, preferably in the first paragraph or so. "This is an article about X, Y, or Z." Don't overdo it, and don't make it look unnatural. If it looks spammy, it probably is.
Again, the point here is to speak like a human and just use the words that humans are most likely to use when searching for a page about your topic. Telling people what they're about to read is helpful.
Making a word salad to cram in keyword phrases is not.
If you were searching for your own website, what keyword phrase would you type into Google for each page? Would you look for super fast widgets? Would you look for cooking with widgets? Try searching Google for that phrase. Did you get a lot of results?
Was the content what you expected to find? It may be helpful to get a different perspective. Ask someone else to read your page and suggest what they think your keyword phrase might be. You can also check Google Trends to see if one phrase is starting to gain popularity.
Try to stick to one key subject per page. That doesn't mean you should write stilted text or use odd phrases to keep your subject narrow. Your subject can be broad. Just don't put a bunch of random and unrelated content together. Clear writing is both easier to search and easier to read. Don't be afraid to be really long and detailed with that subject, so long as you start with the big ideas first and get into the weeds further down the page. In journalism, they call this the "inverted pyramid" style.