Post by jmcnulty766 on Nov 21, 2019 14:08:12 GMT
So it may seem obvious that positive reviews are a good thing and negative reviews are a bad thing. Something else to consider as a small business owner is that having no reviews at all can also have a negative impact on your business’s potential. Today’s consumers are savvier than ever. When the average person is glued to his or her smartphone, you can bet your bottom dollar they’re Googling your business before using it — especially if they’ve never heard of it before.
Finding little to no information tells them that it’s either a new business and therefore they shouldn’t subject themselves to being the proverbial “guinea pig.” Or worse … people care so little about you that you’re not even on the radar. Yet just a few positive reviews can reassure potential customers that you’re worth checking out.
Bottom line, lots of positive reviews means people trust your business, which in turn is a great marketing tool to new customers.
Finding little to no information tells them that it’s either a new business and therefore they shouldn’t subject themselves to being the proverbial “guinea pig.” Or worse … people care so little about you that you’re not even on the radar. Yet just a few positive reviews can reassure potential customers that you’re worth checking out.
Bottom line, lots of positive reviews means people trust your business, which in turn is a great marketing tool to new customers.